Sunday, 18 September 2011



If you thought Girl Scouts spent their time baking cookies and helping old people mow their lawns, you were misinformed. Well, they do do that stuff, but they also get up to rather more exciting activities like hang gliding, mine exploration and zorbing. Yeah, zorbing.

Earlier this year, Elenany was asked by The Scouts to design a new inclusive uniform that girls from all backgrounds could wear to allow them to run, jump and climb mountains as much as they wanted without making the girls feel uncomfortable or exposed. Here’s the breakdown:

After several discussions with focus groups made up of girl Scouts and Scout leaders, we created two pieces of uniform which can be worn in conjunction with existing Scout uniform. We created a hoody dress for them, incorporating the bright i-Scout orange for the hood lining and print. We also created a shirt dress, made from a heavy t-shirt fabric in traditional Scout beige –with flashes of i-Scout pink on the sleeves.

We couldn’t let them go without plastering a massive Elenany graphic all over the clothing –so that’s exactly what we did. We’re excited that the print might be used across the boys Scouting range (Cubs, Beavers, Scouts) too, on t-shirts and polos.

We got our inspiration for the print from all of the exciting activities Scouts get up to, so if you look closely you can see kayakers, windsurfers and Scuba divers arranged in a nice geometric pattern.

The uniform will be available at the end of this year to anyone and everyone from Scout Shops, online. The uniform will be limited edition, so if you love the new pieces, there’s no time to waste!

No comments:

Post a Comment