Muslim Bashing

Muslim bashing. Well, everyone else does it in the press, so I thought I’d have a go too. But I’m going to going to attempt to deliver this blog in a witty and light-hearted fashion despite its venomous attacks. I’m confident I can do it: one time in a presentation I told a lefty joke to a room full of middle and upper class white folks but I got away with it because I’m pretty and I smiled at the end (I also got a laugh).

On my journey of realising the concept of “Muslim fashion”, I have learned a lot about The Muslim in a British context.
Growing up not practising Islam, this has been a fairly new revelation to me: both understanding Muslim social politics and the perception of me as a Muslim by ordinary British people.

I’ve compiled some observations which I would be grateful if you should look at as to why there seems to be a massive disconnect between Muslims and British people and Muslims and Muslims. For which reason? An insight as to what makes me sigh at the irony of life.

So here goes.

“The clique phenomenon”
I have met people in their 20s, 30s, 40s, 50s, who don’t know the first thing about Muslims. Not a bean. That’s a bit weird isn’t it, since it’s London, the ol’ Cultural Melting Pot, I’m talking about…So when those fascists at The Daily Mail etc spin their tales of woe about Muslims in the press, is it any wonder the masses believe them if they don’t have any points of references to check with?
Muslims hang exclusively with Muslims. I understand the practical and heck, religious benefits of the luxury of sticking to our own, but in a time where Muslims are so misunderstood and badly represented, is it really a luxury we can afford? I personally don’t think it is.


“The Dubai Contradiction”
Step aside “Infusion d'iris” by Prada and “Gucci” by Gucci, here comes the new fragrance, “Contradiction” by Muslim Folk.
Example: person X will relentlessly update their Facebook status with phrases such as “Don’t sin, Allah is watching” and, “Dunya is so not worth it, man” etc…followed by the posting of a link to a Nancy Ajram video (that’s trashy Arab pop music for those not in the know) and spending their annual holiday in luxurious, ostentatious, capital of materialism, Dubai (then coming back and bragging about it for the remaining 351 days of the year)…There’s something massively wrong about that isn’t there? There’s something wrong with an acceptance of two very polarised concepts….isn’t there?


“The Religious Veto”
The manifestation of this practise is twofold:
1) A seemingly “more religious” person will have used a technique known in the trade as “guerrilla marketing”. Said person will consistently use religious words and over a period of time will paint a picture of themselves that they are infinitely more religious and wise. Example: >ring ring, ring ring<, >answers phone<, >Assalaamu alaikum, InshaAllah, can I speak to Fluffy, Masha’Allah<.
2) People using hadiths (traditions of the Prophet Mohammad PBUH) which are out of context. For example, one time someone ultimately came to the conclusion that making someone laugh was haraam….(I think the actual hadith was referring to while someone was praying etc). No further comments.

In both cases said person(s) will ultimately have the “deciding vote” on what is halal and haraam by instilling a fear into everyone else that they must be right because they are more religious, and if you do whatever it is, you are a shameful person. Because, let’s face it, we do get awfully defensive when someone accuses us of being haraam, so we’re likely to back off and become victims to the religious veto and not ever try to change things for the better.

So what is the solution or resolution to this delusion and confusion? I leave you with this nugget of wisdom from the great philosopher, Michael Jackson “I’m starting with the man in the mirror”.

Big Smile :D

I’m not a fashion designer.

There have been malicious rumours circulating in some press lately that I am a fashion designer. Particularly hurtful have been things like that I’m inspired by The Catwalk, and mix trends with “hijabi fashion”. I mean, how upsetting. I’d like to clear this up once and for all with the following statement:

I hereby declare that I am not a fashion designer.

I never have been. I’m not interested in fashion. One time when I started out I tried to convince myself that I was really into shoes, but I just couldn’t sustain the lie for very long at all.
But I design clothes, right? Yeah, but I am a product designer who designs products, and my products just happen to be clothes. Look, I studied Engineering Product Design, not to brag that I can do engineering or anything, rather, to illustrate the point that there is a very practical/ pragmatic approach to my clothes design. The reason why I started the label was to provide very wearable products, that could work within a context relevant to the culture “Western Muslims” lived in and still be covered up and modest. I really could not care less about fashion-y fashion or what The Saturdays are wearing or what the latest gimmick to grace The Catwalk is. Really. Seriously. Believe me.

I think the most cutting of comments is that I’m inspired by the latest trends. How insulting. To imply that my work will only be good for one particular 6-month season is really hurtful. Nay, my clothes can be worn this season, next season, so last season. In other words Elenany clothes are timeless. Good design is timeless.

But in all seriousness I think it’s the reactions to expressions such as “Muslim fashion” which sparks the most interesting debate. It’s by and large the opinion that Muslim and fashion are contradictory terms which I would agree with, but going with the definition that “fashion” is showy and attention grabbing by its very nature. I therefore hope with the explanation of the ethos of my brand above, that’s not how I roll, at all. The more interesting reaction is “why do we (the Muslims) want to fit in and be a part of mainstream society?”. That’s the real debate. Start talking.